In a fairytale setting, the movie explains the disastrous war against drugs by telling the story of a dragon banished from an ancient kingdom, and how people who spent time with the dragon were thrown into jail. The visually appealing metaphor uses a simple narrative that is likely to help break the taboo on this complex subject and disseminates the argument to an even wider international audience. The key message of this tv commercial is: prohibition does not mean control and criminalization generates violence and suffering. A Drugo-free-world may be an utopia, but a society with less violence is something that can be achieved.
WAR ON DRUGO is part of an ongoing effort by the Global Commission on Drug Policy (GCDP) to highlight the need for more humane, evidence-based policies to deal with drugs in our society. The GCDP is the most distinguished group to call for broad reform of drug policies, and includes seven former presidents, the entrepreneur Richard Branson, former UN secretary-general Kofi Annan, and other international leaders.
The full credits of the production of this project is possible to check in this vimeo link.